What is Digital Marketing?

Digital marketing, also known as social media marketing, is the process of using online tools to market products to consumers.

Marketing has been digitalized and now all aspects of a business including content production, distribution, and measurement, are integrated with traditional marketing. Digital Marketing also includes a variety of techniques for engaging customers with a business’ product, brand, or message. Some of these include email marketing, search engine optimization, online advertising, and social media.

 In this article, we’ll outline five top skills needed by those seeking out digital jobs in 2017.

1) Technical Expertise: This refers to expertise in programming languages such as C++ or Python or knowledge of HTML/CSS or responsive design.

2) Marketing Expertise: This is knowledge of SEO, SMO, PPC, email marketing, etc.

3) Data Analysis: This is knowledge of using Google Analytics, Google Tag Manager, etc.

4) Digital Marketing Management: This is the knowledge of the above marketing tools and skills but also knowing how to organize them and be able to make them work together to deliver your message.

5) Sales/Account Management: This is the ability to talk to potential clients, and manage sales and client relations.

Many companies have websites, but what makes a company a digital marketing agency is that they’re able to get their clients the most out of their website. An agency is the best place for a business to advertise and market its products and services.

In addition to the above skills, you can also work on improving your ability to sell. While a good understanding of the customer is important, you can also learn how to sell online, to websites, to email, and through social media.

You can even learn about SEO and SMO and be able to implement these skills into your own business.

A Digital Marketing Career Path

In terms of a digital marketing career path, the sky is the limit. Many industries are online-only, and others are being entirely revolutionized by digital. You can get involved in almost any aspect of digital marketing, but we’ll discuss a few of the most common roles.

Some of the most common roles are:

Digital marketing manager: This is a role where a person works directly with the client and oversees the entire digital marketing strategy. The person also makes sure that the marketing team is using the correct tools to reach their goals.

Digital marketer: This is the marketing expert who does the work of marketing. They create content and design ads and make sure that it gets to the right people.

Marketing Coordinator: This person is a part of the marketing team and is responsible for the coordination of marketing activities. They may work with a marketing manager or supervisor.

The Five Digital Skills to Look for in a Job

There are some skills that are a must for all digital jobs. They’re common across the board, but the better ones have a little more to offer than the rest.

1. Technical Expertise

Technical expertise is a key skill for anyone working in digital marketing. Some of the skills required include:

HTML/CSS/responsive design.

Programming skills for data analysis.

2. Marketing Expertise

Marketing expertise is a very important skill to have because the best digital marketing jobs require you to be able to put your knowledge to work for the client. Marketing knowledge for SEO, SMO, PPC, email marketing, etc. Marketing management skills.

3. Data Analysis

As a digital marketer, you’ll need to know how to analyze data and put it to work for your client. Knowledge of Google Analytics, Google Tag Manager, etc. Data analysis skills.

4. Sales/Account Management

In addition to marketing, you’ll need to be able to sell and manage clients. Sales and client management skills.

5. Business Management

The best digital marketing jobs require a little more than technical skills. You’ll need to be able to manage clients and projects and be able to coordinate with others.