Google AdWords Made Simple: A Step-by-Step Guide

Wondering how to start with your Google AdWords account? I’ve created this step-by-step guide to help you become an expert on using Google AdWords.

What is Google AdWords?

Google AdWords is a way for companies to promote their products and services, as well as find potential customers by posting advertisements to sites across the internet. Companies usually use this platform to focus on selling keywords to those who are actively typing those keywords into search bars or downloading apps that show promotions.AdWords are usually split into three different types, each with its own benefits.

Keyword: This is the first step of your campaign. You need to decide what you want your company to be found for and which keywords will help you reach your target audience. You also need to decide which keywords are the best to target.

Ad: This is the second step. It’s basically a promotion. It’s the way you get your company in front of your audience.

Placement: The third step is where it gets interesting. It’s where you place your ad. You have different options, including the Search Network, Display Network, and Video Network.

As an example, if you are a clothing company, you could decide to place an ad that says “new fashion clothes”. This will show up on sites that are specifically about clothing. If you have a product that is related to clothing, such as a fashion accessory, you can choose to show up on the product sites.

You can see a live example of this here: https://www.google.com/adwords/

Once you have decided on your ad and keywords, you need to select a budget.

How much will it cost you?

Google AdWords Made Simple: A Step-by-Step Guide

The amount you spend will depend on how much you want to spend, what type of service you want to offer, and the traffic that you expect.

A good starting point is around $100 a month.

Here’s a real-life example:

If you run a car dealership, you could decide to spend around $1000 a month. This means you would spend $1000 every month, for the next year, on your campaign.

To see how much you can spend, click the “Cost Per Click” link on the right-hand side.

The amount you spend will depend on your chosen keywords, the number of impressions you are trying to get, and the number of clicks you are hoping to get.

Once you have set your budget, you can click the “Set Campaign” button.

AdWords campaign setup

There are a few different types of campaigns you can set up. They are the Search Network, the Display Network, and the Video Network.

You can set up a campaign for any one of these networks or all three. You can also set up campaigns for different regions.

Here’s a breakdown of the different types of campaigns:

Search Network: This is where you set up your keywords. You can also set up what you want your ads to show up for.

Display Network: This is where you place your ads. You can choose to target different types of sites, including mobile sites and websites.

Video Network: This is where you place your videos.

Cost per click (CPC): This is where you set your budget. It is important to understand that when you set a budget, you can’t spend more than you have budgeted.

You can also set up a budget for each network. For example, you could set up a budget for the Search Network, a budget for the Display Network, and a budget for the Video Network.

Once you have created your campaign, you need to create a campaign name. You can name your campaign anything you like.

When you click “Create Campaign”, you will be asked to fill in a few different fields.

Campaign name: This is what you want to call your campaign. It can be anything you like.

Budget: This is the amount you want to spend.

Targeting: This is where you choose what type of sites you want.