How To Add Headings & Meta Descriptions That Can Boost CTR On Google Search

How To Add Headings & Meta Descriptions That Can Boost CTR On Google Search

Do you want to know how to write meta descriptions for SEO that will increase your organic search traffic, CTR (click-through rate), and rankings on Google? Ahrefs has shown that 74.98 percent of the top 10 ranking web pages have a meta description. This shows that it’s important to optimize your metals for SEO. So, in this post, we’ll show you how to write meta descriptions for SEO and easily add them to WordPress. We’ll also talk about what a meta description is and why it’s important.

What’s a Meta Description?

Meta descriptions are little bits of text, generally no longer than 160 characters. They explain what is on a web page. The meta description is right below the page’s title in the search results. Google has made it clear that meta descriptions are not used in its ranking algorithm, but they are still a very important part of a good SEO strategy.

Why are they important?

Meta descriptions are an important part of marketing, and if you use them well, they can also help your rankings indirectly by getting people to click on your link. That brings people to your site and raises the click-through rate (CTR) on Google, and their formula is taken into account.

How Can They Get Better?

Now that you know how important meta descriptions are, you’ll want to know how to use them to get more people to click on your search results and visit your site. Here are eight ways to improve your click-through rate by using meta descriptions:

Don’t Reuse Meta Descriptions

Every page should have a unique snippet. If you don’t do this, each page will have less effect on the search results. Matt Cutts, who works on Google’s Web Spam team, says that you should leave a meta description field blank instead of copying and pasting it from somewhere else.

Don’t worry. A blank meta description field in your Content Management System (CMS) doesn’t mean you won’t have any snippets. Google will make one for you automatically, usually from the first few sentences of the page’s main text. But to have the most effect on your CTR, make sure your meta description is very specific.

Promote Rich Snippets

Add data sets to your website (specially formatted code that search engines can read). Google can turn your standard description into a “rich snippet,” including a line of text between the page title and the meta description.

Rich snippets can make shows like business hours, ratings, running periods for content, calories for food, SKUs, prices, and more. They give you a little more space on SERPs, which is always good for CTRs, and they give you useful information at a glance.

Do Not Use Unexpected Punctuation

Meta descriptions often include more than one piece of information, like the summary, a seasonal deal, and then a slogan or phone number. To make it easier for Google to read your meta description, don’t use hyphens, asterisks, or underscores to divide words. Choose pipes instead.

Include Keywords

Google doesn’t index or return results based on keywords in meta descriptions, but it puts them in bold, making your snippet stand out and clarifying what the link is about.

Showcase The Brand

A homepage is a good place for marketing information to go in the meta description. If it makes sense, talk about your brand’s promise, include your slogan or a recent tagline, make a good offer, and talk about your company’s culture.

First, Show The Most Important Data

About the meat of your snippet should be in the first 60 characters or so. Any keywords or important information should always come before calls to action, temporary offers, or general marketing language.

Trigger Action

Meta descriptions should not only give a summary of the page’s content but also give clear and direct instructions. Use calls to action like “Learn More,” “Try It Today,” and “Get a Quote Now” to make it clear what clicking will get a user.

Be Accurate

Google is the best search engine because its results are the most useful. It tries very hard to ensure that whatever you are looking for can be found quickly and correctly on its search engine. If you use a misleading meta description to get people to click on a link, you can be sure that Google will find out and punish you. Even if they didn’t, that strategy would quickly make more people leave your website when they realized they weren’t seeing what they expected.


Meta descriptions are a great chance to get a potential customer to visit your site instead of clicking on one of your competitors. If you’ve already put in the hard work to rank on Google, make sure you do everything to get the prospect from Google’s search results page to your website.

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