How To Add The Best Link To Your Posts

How To Add The Best Link To Your Posts

One of the most important parts of online marketing is blogging. When done right, a blog can introduce people to your products, answer questions they might have before buying, and help people with things like installation tips and troubleshooting.

A parts and accessories e-commerce site with a good blog is also likely to be ranked #1 on Google and Bing for many competitive and valuable search queries. A blog that does well takes a lot of work and knowledge. We’ve talked about the basics of blogging about auto parts and accessories in another post, but this one goes into more detail about how important internal links are.

What Are Links, And Why Are They Necessary?

A link to another page on your site is an internal link. If you’re writing a blog post about installing a certain product, it’s good to include a link to the product page. This internal link is helpful in a few ways:

Navigation. Mostly, you want to link to other parts of your work to help the reader. In our example, we’re writing a blog post about a product. It’s helpful for the reader to have a link to the product page. Depending on how the review is written, it might also be helpful to have links to similar competing products.

Engagement. Linking from one blog post to the next is a great way to get people to stay on your site longer. The longer they stay and the more pages they look at, the more likely they will remember your brand, buy your products, etc.

Indexing and crawling. Google doesn’t always crawl and index your whole website. There are a few reasons, but the most important one for this discussion is that an internal link helps Google and Bing crawl more of your site. The more they crawl, the more they index, which means your site will get more search traffic. They are making up for stolen content. There is a lot of content theft, especially in eCommerce.

Many companies try to deal with this by keeping track of mentions and then getting in touch with thieves and fighting to get their content taken down. Instead of doing this, just put links to your site in your content. Most people who steal content don’t bother to take out the links, so they’ll link to your products and blog posts.

In short, linking within your site is important and worth the work.

How to Add Links Inside a Blogger Post

Steps 1:

To do Internal Linking in Blogger posts, you must first check to see which of your posts have been indexed by Google.

Steps 2:

Then, in your blogger dashboard, open the post you just published, open this post, and copy the link to the post.

Steps 3:

After copying the link to the post, you need to open the post that Google or Bing has already indexed.

Steps 4:

You have to click where you want to put an internal link in the post, click the link button above, copy the link, and paste it here. Then, write the post’s title above and click “Apply.”

Steps 5:

After you’ve applied, you’ll need to change the post so that it links to itself.

Best Practices For An Internal Link

Here are some good ways to link to your site in a blog post:

1. Link to your website using natural language

Many people who run websites are tempted to use link anchors that are highly optimized. For example, they might link to a product page using anchor text like “best price on a new AEM cold air intake,” hoping that this will improve the search engine ranking for this specific term.

Even though there might be a benefit in some limited situations, this is not generally a good idea. As link anchor text, it’s usually best to use words like “here” or “this post,” or even just a single keyword. This is a more natural way to link, and Google and Bing usually give more weight to this kind of link.

2. Use full URLs in all of your links

i.e., instead of just /article/. An absolute link is a link that goes to the full URL. Absolute links are better for making up for stolen content because they go to the full URL.

3. Don’t use too many links

Because of the topic(s) they cover, some posts will have a lot of internal links, while others will only have one or two. The key is to put links where they will help people, not search engines. Don’t link every other word in your blog post, no matter what you do. That won’t help your website, and it might even hurt it.

4. When you can, link deep

It’s good to link to pages “deep” in your site without making your content too full of links. When a page is more than 3–4 links from the home page, it is said to be deep. This is usually a product page, a sub-sub category page, or an older blog post on an e-commerce site for auto parts.

5. External connections are also acceptable

Last, internal links should never get in the way of a good link to another site. Do both if you want to link to a good page on your site and connect to a good page on another site. If the other site’s content is good, there’s no reason not to link to it.

2 thoughts on “How To Add The Best Link To Your Posts”

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