How To Create Tag Manager

Your job as a seller is to make people interested. Today, we make very interactive websites where users can watch movies, download PDFs, fill out forms, chat, and leave a comment. You could ask your web designer to write hard program code on your site so you can learn more about what’s working and how people are using your site than just how many pages they look at.

Or, you can install Google Tag Manager, a free tool that makes it easy and quick for marketers to put tags on websites and keep track of them. Google Tag Manager lets you keep track of what your website’s visitors click on, fill out, say, and do. All tags are managed in one place by Google Tag Manager, so anyone with the right permissions can add them. Tags are small bits of JavaScript and other kinds of code added to a web page to track things like page views, clicks, and file downloads.

Google Tag Manager: How It Works

You’re starting a Facebook campaign to get more people to visit your website. Google Tag Manager will keep track of people who come to the site because of the campaign. When you add the tracking code from Facebook, Google Tag Manager will take over. A Google Tag Manager account is like a box or a set of tools. Inside this container, you make tags and store them with the triggers and variables that go with them.

Tag

A small piece of Java code that keeps track of what happens on a website or page

Trigger

A condition that tells when a tag should be executed

Variable

Additional data may be needed for a tag to work. Both built-in and user-defined versions are available.

How to Establish a Tag

Google Tag Manager is a tool that permits you to keep all of your tracking scripts in one place and manage them without changing the code of your website. This video will show you how to set up a predictor variable by clicking on WooCommerce “add to cart” buttons.

I’ll show you a simple way to make a tag for a Pageview on the whole site. But before I tell you how to make this tag, I should tell you that you shouldn’t make a Pageview tag if you already have a Google Analytics container on your site.

Adding a GTM Pageview tag on top of the GA container will double the number of pageview hits each time a user visits a page, which will mess up your data. You can have a GA account that GTM sends the data to even if you don’t have the GA container on your site.

To understand how GTM works, you can use a general idea like a page view to show how tags, triggers, and variables are used.

To start, go to the left side of the main interface and click on the Tags section. Click New then (Tag).

Then we can give the tag a name and choose Google Analytics as the tag type. This is where the data from the tag will be sent. See the other tag-type options below if you send data to a different platform.

Next, we’ll set up the settings for the tag. Make sure that the Page View track type is chosen as the default.

Google Tag Manager: Getting Started

Make an account to get started with Google Tag Manager. Use the same email address you use for other Google products to work well with everything. Next, decide what kind of container to use. The container type can be Web for a desktop, iOS for an Apple device, or Android for an Android smartphone.

Then, you’ll get a piece of code from Google Tag Manager that you’ll put on every page of your website, near the top of the header and in the body. Once the code is in place, use Google Tag Manager to start making tags. It’s a good way to create Google Analytics your first tag so that you can start tracking page views and web visitors right away. Add the Google Analytics tracking ID within the tag, the container’s variable. It is under Admin and then Property Settings on Google Analytics.

Set up triggers and any other variables that will help you narrow down your tracking criteria, click “Submit” to turn it on, and then repeat the process for more tags. You can use Google Tag Advisor, a Chrome extension, to ensure tags are firing. Once set up, you can check any website to see what tags it’s linked to.

You can also use Google Tag Assistant’s Preview Mode to ensure that your tags work before submitting them. Google Tag Manager is a fast, simple, and free way to track how your site’s visitors use it. You could require it to attach it to your marketing tools to keep an eye on how people interact with you in real time.

The Advanced Web Analytics Certification Training from Simplilearn is a great way to learn more about web analytics. With Simplilearn’s Digital Marketing Specialist Program, you can also learn a lot about digital marketing, from the best strategies to the best ways to do things.